The nerve of AIG Israel: ‘Everything’s under control’

The Israeli branch of insurance giant AIG has a new campaign out. Here’s the commercial, which I didn’t bother to translate, since all that matters really is the slogan, “HaKol BeControl”.


See, this is what I love about corporate capitalism. The total absence of shame. This commercial is telling Israelis that when you use AIG insurance, everything is “under control”.

This coming from the company who received the largest bailout after the 2008 financial crisis: 182.5 billion dollars. Sure, their numbers have improved since then. And they’ve paid back some of the money.

But come on…