IDF spokesperson's unit

IDF Spokesperson, Brigadier General Effie Defrin, December 12, 2025. (IDF Spokesperson's Unit Facebook page; used in accordance with Clause 27a of the Copyright Law)

Inside the Israeli army’s propaganda wing

Psy-op campaigns, selective leaks, exclusive reporter access: Soldiers and journalists reveal how the IDF Spokesperson's Unit controls public discourse and promotes Israel's narrative abroad.

By Illy Pe’ery April 8, 2026

Screenshots from animations published by the IDF Spokesperson's Unit, along with digital scans from a boat-building workshop in the Scottish Maritime Museum.

How a Scottish maritime museum ended up in Israel’s 3D propaganda videos

An analysis of dozens of Israeli army animations, used to justify Gaza strikes and amplified by international outlets, discovered digital assets sourced not from classified intelligence but commercial libraries and content creators.

By Oren Ziv October 8, 2025

Israeli soldiers confiscate equipment from the A-Sanabel radio station, Dura, West Bank, August 31, 2016. (IDF Spokesperson)

IDF shuts down Palestinian radio station — but won’t explain why

The Israeli army shuts down the West Bank-based ‘A-Sanabel,’ claiming it incites against Israelis without so much as providing any evidence. Such is life under a military regime. The Israeli army shut down Palestinian radio station A-Sanabel in the early hours of Wednesday morning, arresting five of employees and confiscating equipment. According to the IDF Spokesperson’s Unit,…

By Haggai Matar September 1, 2016

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A pro-Israel rally, Washington D.C, July 18, 2014 (photo: Israel Ministry of Foreign Affairs)

Against ‘hasbara’: Explaining ourselves to death

The Israeli obsession with showing ‘our side’ of the story not only guzzles financial and human resources — it is a conscious attempt to distract the world from policies of occupation. Last week, the CEO of the global French-owned cellular provider Orange made headlines when he told a Cairo press conference that he would like to end…

By Dahlia Scheindlin June 9, 2015

Screenshot from IDF Spokesperson Unit's blog.

The IDF announces a military operation against Gaza – on Twitter

Using a multi-pronged strategy, the army spokesperson’s office launched a full social media assault via YouTube, Flickr, Facebook and Twitter, with the latter in English, Hebrew, Arabic, French and Spanish. No word yet on the tumblr blog, though. In what is possibly a social media precedent, the Israeli army spokesperson’s office (@idfspokesperson) today announced a…

By Lisa Goldman November 14, 2012