sodastream

Illustrative photo of Sodastram workers in Israel. (Flash90)

‘Sodastream workers allege being threatened over unionizing attempts’

According to a lawsuit filed by Israel’s largest labor union, Sodastream workers who tried to organize reported being harassed by the company’s management. Sodastream denies the allegations. Israel’s major worker’s federation filed a NIS 15 million lawsuit against Sodastream this past month, claiming that the company attempted to disrupt workers’ attempts to organize. The story hit the…

By Haggai Matar June 17, 2017

Palestine solidarity protesters supporting the BDS movement, 2010. (Photo by Stephanie Law/CC, cropped)

Latest boycott victories signify new momentum for BDS

That people are openly questioning whether policy changes by multinational corporations are the result of BDS is itself already a victory. Boycott, divestment and sanctions (BDS) activists have had quite a bit to celebrate in recent months. High profile companies targeted by BDS like SodaStream, Orange, Veolia, and now Ahava and G4S have all moved…

By Michael Schaeffer Omer-Man March 13, 2016

Gabbot/FlickrCC

Scarlett Johansson, West Bank workers need a Christmas miracle! [satire]

In the wake of SodaStream’s apparent capitulation to BDS, an open appeal to ScarJo to save yet another group of West Bank workers. (Satire) Text by Ryan Rodrick Beiler/Activestills.org Dear ScarJo, Can I call you ScarJo? It’s been a great year for you: you had a baby, you got married, you turned 30. But I…

By +972 Magazine December 21, 2014

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Gabbot/FlickrCC

How does SodaStream treat its Palestinian workers when the media isn’t looking?

According to Palestinian workers at the West Bank factory, they were provided with meager and unsuitable food at the end of a day of fasting; those who complained were fired immediately. SodaStream: ‘The termination process was done legally’ By Niv Hachlili / Ha-Makom Wednesday, July 2, was especially tense. The funerals for the three murdered Israeli teenagers,…

By +972 Magazine July 24, 2014

Scarlett Johansson. (photo: Gage Skidmore)

Scarlett Johansson isn’t naive: She prefers profits to human rights

By stating that the illegality of settlements is ‘very easily debatable’ and that there is no ‘right or wrong side,’ the actress has proven she is not naive at all – but is rather choosing money over humanitarian concerns. By default, she is enabling the occupation. In her first explicit response since the Sodastream-Oxfam controversy, actress…

By Mairav Zonszein March 16, 2014

Boycott, Divestment and Sanctions (Takver/CC BY SA 2.0)

Israel crosses the tipping point, becomes an economic liability

Over the past three months Israel has seen a surge in European firms adjusting their business ties with the Jewish State. The knee-jerk response of its politicians is telling: the point of no return has been reached. There’s been a lot of talk lately about how the BDS (boycott, divestment and sanctions) movement against Israel…

By Ami Kaufman February 18, 2014

The cynical use of Palestinian workers in the SodaStream controversy

As a rule, Palestinians working for Israelis in the West Bank hate the settlements and the occupation. But they have to feed their families, so they swallow their pride. Supporters of the occupation have found a new set of spokesmen: the Palestinian workers at the West Bank factory owned by the Israeli company SodaStream, of…

By Larry Derfner February 3, 2014

Scarlett Johansson, Netanyah and Abbas (Photo: The Israel Project)

Scarlett Johansson is new poster girl for ‘pro-Israel’ advocacy

Scarlett Johansson is apparently the new poster girl for Israel – or more accurately, for those who blindly cheer for it and have no criticism of the myriad human rights violations that come with its occupation. The over-exuberantly American “pro-Israel” advocacy group, The Israel Project, has appropriated the actress in its effort to advocate for…

By Mairav Zonszein February 3, 2014

Gabbot/FlickrCC

5 things I learned from the Scarlett Johansson/SodaStream affair

The Scarlett Johansson/Sodastream affair appears to be over. The American movie star left relief group Oxfam citing differences of opinion over boycott and will continue to represent Israeli company Sodastream, which has a factory in a West Bank settlement. The Israeli media declared victory with the weekend papers cheering Johansson’s decision to quit Oxfam. “Scarlett for…

By Noam Sheizaf February 2, 2014

Gabbot/FlickrCC

Scarlett Johansson’s naive SodaStream defense

American actress Scarlett Johansson has become the center of controversy following the announcement that she is the new face of SodaStream, an Israeli company with a large factory in the West Bank. SodaStream produces domestic carbonation machines for making sodas at home, and has a large factory in the Mishor Adumim industrial zone, located inside…

By Mairav Zonszein January 25, 2014

A matter of choice: Why optimism is integral to anti-occupation activism

Often times pessimism is caused by choosing to remain a spectator, and pretending to remain powerless instead of taking responsibility and deciding to act according to what one believes. But what does this mean, and how do you do it? By Tom Pessah In a recent +972 post, Noam Sheizaf wrote that “there is something…

By +972 Magazine December 12, 2012

The big league: Israeli company based in West Bank to have ad in Super Bowl

The New York Times reports today that the Israeli company SodaStream is going to have a commercial spot on the biggest night in American TV: Super Bowl Sunday. Israeli website Ynet reports that this is the first time an Israeli company has reached the big league of advertising. But what the Times and Ynet conveniently…

By Ami Kaufman December 4, 2012