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Prime Minister Benjamin Netanyahu (Photo by Activestills.org)

The threat of hope and truth in elections devoid of both

Proponents of a strong democracy should welcome young citizens sounding their voices. But a prime minister who builds his campaign on fear mongering clearly feels threatened by anyone grouping together the words ‘hope,’ ‘truth’ and ‘politics.’ By Don Futterman There is nothing Prime Minister Netanyahu’s Likud party finds so threatening as hope and truth. While…

By +972 Magazine February 18, 2015

Shimon Peres, John Kerry and Mahmoud Abbas in Jordan (World Economic Forum / Benedikt von Loebell)

The peace process: Where are the grassroots movements?

The Israeli debate over the Kerry initiative has an unpleasant top-down feeling to it. By Tal Schneider Is it only me who feels that the debate regarding a possible peace agreement with the Palestinians exists mostly among PR companies (from both sides), copywriters and graphic designers? I feel that there is zero grassroots activity and…

By +972 Magazine February 3, 2014

Shimon Peres, John Kerry and Mahmoud Abbas in Jordan (World Economic Forum / Benedikt von Loebell)

Don’t cheer these peace talks

To register their recent success, Secretary of State Kerry and the Obama administration destroyed whatever was achieved in the last two decades. For the first time since the 1991 Madrid Conference, the starting point for the negotiations are the positions of the Israeli right. The headlines celebrating the fact that “Israelis and Palestinians are talking…

By Noam Sheizaf July 23, 2013

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Marketing Israel: Is it the campaign, or does the product suck?

A study shows that Israel’s tarnished image has nothing to do with its Hasbara mechanism. Actually, the reason for the failure is pretty straightforward. Some ad companies can do miracles. They can actually do the impossible: sell a bad product. The easiest examples come from the food industry. Take Coke, or McDonald’s burgers. These are…

By Ami Kaufman December 30, 2012